We recently worked with a US-based coaching business that offered paid online courses. They were already using GoHighLevel (GHL) for their post-course processes; however, nothing was automated.
Every time a student completed a course, our client manually had to:
This worked well initially, when the student volume was low. But as enrollments grew, things fell apart.
“Every single certificate was made manually. It was eating up hours each week, and we still couldn’t follow up properly.”
The whole process was error-prone, time-consuming, and highly unsustainable. We stepped in and built a clean, fully automated backend inside their existing GoHighLevel (GHL) system. Now everything runs without any manual intervention from the founder.
The founder drove the entire post-course experience. Everything was done manually. If they were busy or missed a step, the student journey stalled.
The system didn’t distinguish between students who finished, those who needed reminders, or those who dropped off. There were no clear tags or filters, so follow-ups were either inconsistent or missed altogether.
Some students got their certificates on time, others had to wait. Survey links were forgotten or sent late. The lack of automation created delays and made the experience feel disorganized.
The backend couldn’t keep up as more students enrolled. What worked for 10 students a week didn’t scale to 50. As the program became more successful, more time was lost managing it.
We rebuilt the entire post-course workflow using smart automation inside the client’s existing Go High Level (GHL) account. Instead of adding new tools, we focused on making what they already had work the way it should.
Here’s what we implemented:
We set up an internal trigger that detects when a student finishes the course, without quizzes or formal tests. This trigger acts as the starting point for everything that follows.
We designed a dynamic certificate template and integrated it with GHL so each student receives a personalized PDF certificate automatically. This reduced the time spent manually creating and sending the certificates.
As soon as a student completes the course, they receive a pre-written, fully branded email with their certificate and a survey link. If they don’t submit the survey within a few days, follow-up reminders go out automatically.
We set up tags and filters separating the students who completed the course, those still in progress, and those that need a follow-up. This gave our client a clean and trackable view of every learner.
With every step now automated, the client no longer has to touch any part of the post-course process. The system can handle 10 or 100 students with the same consistency.
When routine work is automated, your team has more time to focus on growth. Students get a consistent experience, and you get a system that works no matter how many enrollments come in.
Book a call today. Let’s build your automated post-enrollment system.